Creating a Start-up 1

Vakbeschrijving Creating a Start-up 1
Collegejaar: 2015-2016
Studiegidsnummer: 6450ES10
  • Dr. C.J. Stettina
  • Dr. R.P. Orij
  • M. van der Meij PhD (UvA)
Voertaal: Engels
Blackboard: Ja
EC: 5.0
Niveau: 300
Periode: Semester 1, Blok I
  • Geen Keuzevak
  • Geen Contractonderwijs
  • Geen Exchange
  • Geen Study Abroad
  • Geen Avondonderwijs
  • Geen A-la-Carte en Aanschuifonderwijs
  • Geen Honours Class

Admission requirements

Admission is conditional on submission for the minor Entrepreneurship for Society
A knowledge of Dutch is not necessary. You should have obtained your propedeuse before starting this minor.


The course Create a start-up 1 teaches you how to (1) become more effective in getting things done, and (2) execute a crowdfunding campaign.

The goal this course is to create (the first part of) your own start-up. You will be matched based on complementary skills and expertise with other students. Your team will identify challenges, analyse root causes and develop a concept. With this knowledge, your team develops a business plan and sets up a crowdfunding campaign. The team will develop a Minimum Viable Product (MVP) over several iterations. The MVP can be considered an iterative action learning experience for your start-up initiative. It tests the initial design of your product or service. MVPs help your team test and improve ideas before full deployment. All teams have to deal with the challenge of designing a sustainable business model. You need to be confident about your idea, but also need the flexibility to change your position and perspective.

Course objectives

After this course you will be able to

… develop a persuasive story for a project
… create a crowdfunding page
… make a communication strategy
… test your assumptions with a crowd
… assess your own qualities and pitfalls
… reflect on taking part in an interdisciplinary team
… report on your personal learning objectives for becoming more effective
… present the analysis, definition, value proposition and framing of your start-up


Sep 2/ 10-16h: Kick-off, introduction, inspiration and building a team
Sep 9/ 10-14h: Agile project management and teamwork
Sep 16/ 10-14h: Stakeholder analysis and interest mapping
Sep 23/ 10-14h: Academic Tribes
Sep 30/ 10-14h: Value Proposition Design
Oct 7/ 10-14h: Storytelling
Oct 14/ 10-14h: Business Model Generation
Oct 21/ 10-14h: Crowdfunding

Mode of instruction

Interactive lecture and workshop

Course Load

This is a rough breakdown of the course load
• 22 hours are spent on attending lectures and workshops;
• 21 hours are spent on preparing for the seminars;
• 12 hours to write an individual essay;
• 8 hours preparing for the group presentation;
• 12 hours to write a group report.

Assessment method

Assessment and grading:
• Group report 40% of final grade – rounding off grades to 0,5 decimales is subject to peer review
• Individual essay assignment 40% of final grade
• Mid term group presentation 20% of the final grade
• Obligatory attendance of the lectures and workshops (Pass or Fail)



Reading list

Rubin, K. S. (2012). Essential Scrum: A Practical Guide to the Most Popular Agile Process. Addison-Wesley Professional.
Cohn, M. (2005). Agile estimating and planning. Pearson Education.
Drucker, P. F. (1994). The age of social transformation. Atlantic Monthly, 274(5), 53-70.
Turner, J. R., & Müller, R. (2003). On the nature of the project as a temporary organization. International Journal of Project Management, 21(1), 1-8.
Stettina, C. J., & Heijstek, W. (2011). Five agile factors: Helping self-management to self-reflect. In Systems, Software and Service Process Improvement (pp. 84-96). Springer Berlin Heidelberg.
Stettina, C. J. (2015). Governance of innovation project management: necessary and neglected (Doctoral dissertation, Leiden Institute of Advanced Computer Science (LIACS), Faculty of Science & Centre for Innovation The Hague, Campus the Hague, Leiden University.
Miller, T. R., T. D. Baird, C. M. Littlefield, G. Kofinas, F. Chapin, and C. L. Redman. 2008. Epistemological pluralism: reorganizing interdisciplinary research. Ecology and Society, 13(2): 46.

The order of the literature varies and is subject to change, please check Blackboard for the latest update.


You have to register for both the minor and the course in Usis. Registration for this course only is not possible.

Registration Studeren à la carte and Contractonderwijs



Sjoerd Louwaars


This course is part of the minor in Entrepreneurship for Society. You can only take the course as part of this minor.