Creating a Start-up 2

Vakbeschrijving Creating a Start-up 2
Collegejaar: 2015-2016
Studiegidsnummer: 6450ES13
  • Dr. C.J. Stettina
  • Drs. S. Shimshon
  • Dr. K. van Eijck
Voertaal: Engels
Blackboard: Ja
EC: 5.0
Niveau: 400
Periode: Semester 1, Blok II
  • Geen Keuzevak
  • Geen Contractonderwijs
  • Geen Exchange
  • Geen Study Abroad
  • Geen Avondonderwijs
  • Geen A-la-Carte en Aanschuifonderwijs
  • Geen Honours Class

Admission requirements

Admission is conditional on submission for the minor Entrepreneurship for Society
A knowledge of Dutch is not necessary. You should have obtained your propedeuse before starting this minor.


The course Create a start-up 2 teaches you how to (1) become more effective in getting things done, and (2) study the potential of your concept.

The pilot experiment is the second stage of you start-up initiative, and can be considered an action learning experience. It tests your initial Minimum Viable Product (MVP) on a larger scale, before developing a full-blown global strategy. It allows for dedicated and purposeful time to test an idea before rolling it out fully. The execution of your project can be challenging because of dependencies on people, organisations and resources. In this course you will develop the ability plan, measure and evaluate impact of your start-up. The success of your start-up depends on scaling: on sustaining and enhancing its effectiveness as it adds more employees, customers, and locations.

Course objectives

After this course you will be able to:

… evaluate the impact of a pilot experiment
… assess a business strategy
… identify opportunities for a business
… develop a strategy to scale a business
… assess your own qualities and pitfalls
… reflect on taking part in an interdisciplinary team
… report on your personal learning objectives for becoming more effective
… present the framing, value proposition, experiment and strategy of your start-up


Nov 4/ 10h-14h: Design a pilot experiment
Nov 11/ 10h-14h: Plan the pilot experiment
Nov 18/ 10h-14h: Manage the pilot experiment
Nov 23 – 27: Pilot execution week
Nov 30 – Dec 2: Pilot execution week
Dec 9/ 10h-18h: Share experiences and reflect
Dec 16/ 10h-14h Scale for global impact

Mode of instruction

Interactive lectures and workshops

Course Load

This is a rough breakdown of the course load

• 28 hours are spent on attending lectures and workshops;
• 21 hours are spent on preparing for the lectures;
• 12 hours to write an individual essay;
• 8 hours preparing for the group presentation;
• 12 hours to write a group report.

Assessment method

Assessment and grading method:

• Group report 40% of final grade – rounding off grades to 0,5 decimales is subject to peer review
• Individual essay assignment 40% of final grade
• Final group presentation 20% of the final grade
• Obligatory attendance of the lectures and workshops (Pass or Fail)



Reading list

Pentland, A. (2012). The New Science of Building Great Teams. Harvard Business Review (available online).
Brown, T. & Wyatt, J. (2010) Design Thinking for Social Innovation. Development Outreach 12(1) 29 – 43.
Hardy, B. (2015). Why Keeping A Daily Journal Could Change Your Life. Observer (available online).
Di Stefano, G. Gino, F. Pisano, G. and Staats, B. (2014). Learning By Thinking: How Reflection Improves Performance. Harvard Business Review (available online).

Articles assigned for specific lectures are to be announced. The order of the literature varies and is subject to change, please check Blackboard for the latest update.


You have to register for both the minor and the course in Usis. Registration for this course only is not possible.

Registration Studeren à la carte and Contractonderwijs



Sjoerd Louwaars


This course is part of the minor in Entrepreneurship for Society. You can only take the course as part of this minor.