Management Fundamentals, Bachelor Edition

Course description Management Fundamentals, Bachelor Edition
Year: 2017-2018
Catalog number:
Teacher(s):
Language: English
Blackboard: Yes
EC: 15
Level: 300
Period: Semester 1, Block I
  • Yes Elective choice
  • Yes Contractonderwijs
  • Yes Exchange
  • Yes Study Abroad
  • No Evening course
  • No A la Carte
  • No Honours Class

Description

Management Fundamentals, Bachelor edition is a 10-week full time course for 3rd year bachelor students who

  • wish or consider to pursue a career outside the domain of (fundamental) scientific research;
  • pursue a career in scientific research but wish to broaden their horizon (e.g. having in mind later career opportunities that may require knowledge of fundamental business principles and training of managerial skills).

The course introduces business principles and managerial skills with a focus on their application in science-based organisations. It has been set up based on what alumni and managers of science-based organisations perceive to be essential for science students.

Enrollment

The course is open to all 3rd year Bachelor students who are interested in management and business, and in particular in management and business in areas where science and technology are a source of business. If you are interested in following in this course as an elective, please fill in this form and check the box 'Only Management Fundamentals - September 2017 - November 2017'.

Course goal and objective

The goal of the course is that upon graduation, students will be better able to find an organisation and get a suitable position to start their career and be better able to function in a business environment.
The objective is that students will have developed sufficient insight into, knowledge of and skills in the fundamentals of management and business - and in particular also business that is science-based - to be able to reach that goal.

Course content

The programme contains courses in the areas of:

  • Strategy
  • Marketing
  • Financial Management
  • Technology & Operations Management

Teaching method and participation

The core of this course consists of practicals in the form of both individual and group assignments (case analysis, essay and report writing), case discussions, presentations, etc. These practicals are linked to and deal with the formal knowledge as described in the books, readers and notes you will to study. A typical day involves reading a case, analysing it with your group preparing an answer (short essay or powerpoint presentation) to deal with the case issues and then finally a full group case discussion conducted by the lecturer, who will also elaborate further on the formal knowledge you can extract from the case. Because the practicals form the basis for learning in this course, participation in all sessions is mandatory.

Course schedule

This course starts on September 4th and ends on November 10th.

This is a FULL Time course (15 EC in 10 weeks time). Also, it it very much a hands-on course with a lot of group work. So most of the days there is something to do that cannot be delayed or involves working together with fellow students. Most of the weeks, you will have one day “off”, in the sense that it is reserved for self-study. This may be subject to change but only if that is unavoidable, (e.g. because of serious schedule issues of lecturers on the course).

Exams and Grading

There are four formal individual tests for which you need to reach passing level to get a grade for the course. In addition, assessment of the group work, case preparation and participation in case discussions are part of the grade. The final grading of this course is based on a weighted average of the grades of all tests and assignments.

Course staff

Coordinating lecturer:
Dr. S. Jong, professor of Science Based Business

Lecturers (subject to change):

  • Strategy: Simcha Jong
  • Marketing: Joe Goldiamond
  • Financial Management: Jan Kooiman
  • Technology & Operations Management: Xishu Li

Support:
Ariënne Bruin

Literature

Mandatory literature (subject to change):

  • Winer, R.S.: Marketing management. 4th Edition. Pearson Prentice Hall, ISBN-13: 9780130387929.
  • Brealey R.A., Myers S.C. and A.J Marcus: Fundamentals of Corporate Finance. 7th edition, McGraw-Hill, ISBN-13: 9780071314749.
  • Additional material: readers, cases, lecture hand-outs, articles

Please consult the course management before purchasing books

Blackboard

Yes

Organisation

This course is organised by Science Based Business

Languages